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Adwoa Aboah Redefines Beauty in Jo Malone London Partnership


Posted: 5/10/2023

Author: Amir Saad

General Blogs

Adwoa Aboah Redefines Beauty in Jo Malone London Partnership

As one of the world’s most sought-after models, Adwoa Aboah is no stranger to the beauty industry. Yet, she is keenly aware that beauty is more than skin deep. Aboah, who also hosts the Gurls Talk podcast, is an outspoken advocate for mental health and self-care. Her insights on beauty, self-care, and mental health are as valuable as her beauty recommendations, which range from a sunburn-mimicking cheek tint to her daily Jo Malone fragrance.

Beauty, according to Aboah, is not one-dimensional. It’s inclusive and originates from within. She believes that beauty is a fluid concept that varies from day to day and should not be associated with constant pressure. She challenges the notion that one has to feel beautiful all the time. Instead, she argues that beauty can be found in unexpected moments, such as feeling fresh before bed.

Aboah also emphasises that beauty is intrinsically linked to personal growth and self-work. External validation may be gratifying, but it’s the internal work that helps you truly believe in your beauty.

Aboah’s approach to mornings is refreshingly honest and relatable. She admits to not being a morning person and acknowledges that mornings can be challenging for those grappling with mental health issues. Therefore, she advocates for taking time in the morning for self-care before diving into a busy day of work. This could include exercise or any other activity that promotes personal well-being.

When it comes to recovery and relaxation, Aboah has discovered the benefits of massage, particularly lymphatic drainage massages, which are ideal for frequent travellers like herself. She also finds solace in exercise, especially when feeling anxious or overwhelmed. Recognising the importance of downtime, she now ensures she takes regular breaks before approaching burnout.

Aboah’s philosophy on self-care was profoundly influenced by William Styron’s book, Darkness Visible. This book helped her understand her own mental health struggles and changed her perspective on self-care.

Despite her love for makeup, Aboah believes in the ‘less is more’ approach. She encourages people to experiment with looks that may not fit conventional beauty standards. She also emphasises the importance of removing makeup before bed, a Skin Tightening service she swears by.

Aboah’s social media philosophy is still a work in progress. She acknowledges that it can be challenging to strike a balance between sharing professional achievements and maintaining personal boundaries. She prefers to keep her personal life private, but enjoys celebrating her work and the people who contribute to it.

Fragrance plays a significant role in Aboah’s life. She has a keen sense of smell and appreciates the power of a good scent. She values the tradition of smelling good, which she inherited from her father. For her, fragrance is a form of self-expression and a way to make an impression on others.

Aboah’s partnership with Jo Malone London is more than just a professional collaboration; it’s a relationship she cherishes. She takes pride in their shared accomplishments and looks forward to their future projects.

When asked about her beauty icons, Aboah mentions Agnes Dean, Daria, Zadie Smith, and her mother. Each of these women, in their own unique way, has inspired Aboah’s views on beauty and self-expression.

In conclusion, Adwoa Aboah’s perspective on beauty, self-care, and mental health is both insightful and empowering. Her approach encourages us to redefine beauty beyond physical appearances and emphasises the importance of mental health and self-care. Whether you’re considering a Lip Filler service or searching for a ‘CoolSculpting near me’, remember that true beauty starts from within.

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